An entirely letterpressed and foil-stamped packaging project, Medium poetically articulates the symbiotic relationship between creatives and coffee. Using authentic wood type as the starting point for the brand, Medium is a brand child of neither Workhorse nor Amaya, but represents a statement of common inspiration and purpose between the two companies: producing well-crafted and quality goods.
+ Brand copy-writing
+ Packaging Design
+ Social Media Photography, Video, Graphics, and Writing.
Creative direction by Workhorse Printmakers; distributed by Amaya Roasting Company, 2017.
“If Medium is a substance regarded as a means of transmission of a force or efect then coffee is a medium of caffeine; caffeine is a medium of energy; energy is a medium of productivity. If medium is also a condition or environment in which something may flourish, then productivity is a medium of printmaking; printmaking is a medium of communicatoin; and what is coffee if it isn’t a medium of communication.”
Sealed for fun and for freshness.
Package included one reusable tin container, one inspirational mini poster (five color possibilities!), and one 12 oz. bag of medium roast Colombia Coffee.
Find your medium.
“Share this Medium with friends & family for maximum enjoyment”
100% Letterpressed & Foil stamped.