Old South Landscapes, 2019

Old South Landscapes is a design-build landscape company servicing the greater Houston area.
The goal of the project was to create an online presence that communicated the style, grace, warmth, and whimsy that sets Old South Landscapes apart from other landscape design companies.

+ Web design on Wix
+ Logo/Identity design
+ Copywriting
+ Content organization/editing

+ Photo treatments

Visit the OSL website here.

The Monogram

In addition to landcape design, the Client collected and sold antiques. It was this personal hobby that inspired the monogram, which holds center stage on social media and the team uniforms. To support the new brand outlined by the monogram and website, adjustments to the wordmark were made to fix glaring issues with legibility and form.

“After studying classical European garden design as a hobby, [Amy Ping] soon discovered her passion was landscape design and installation.”

The choice of typography and supporting graphics was inspired by 20th century printed ephemera. The combination is an omage to the founder’s academic beginnings in landscape design and love for artistic antiques.

© 2018, Isabella Serimontrikul. All rights reserved.