A social awareness campaign featuring a large infographic poster, social media campaign, and single-page website seeking to address the relationship between anxiety and the spread of domestic technology. The information centers around the identification, causes, and treatments of anxiety symptoms and disorders. The inspiration for the name iZen comes from the word zen—defined as a state of calm attentiveness in which one's actions are guided by intuition rather than by conscious effort. This word and practice immediately conjures up the famous Japanese zen gardens. The visual identity of the campaign borrows the repetitive lines and concentric circles of the practice of zen gardening, but gives the overall appearance of contemporary technology and digital interfaces. The brand is designed to cater to young adults and millennial parents whose children have been raised on touch screens and the internet.
The social campaign titled iZen is designed to be a virtual therapy resource that exists on Instagram and as a single page website.
The website features videos of zen gardens being carefully groomed or created. The Instagram profile publishes serene nature photography and video.
The website features videos of zen gardens being carefully groomed or created. The Instagram profile publishes serene nature photography and video.